GERMAGIC PET | GERMAGIC at the “99 Ququna Festival”: Where There’s AI, There’s Fun
On September 26, 2025, GERMAGIC and GERMAGIC PET took part in the “99 Ququna Festival,” bringing the theme “Where There’s AI, There’s Fun” to life through AI-powered interactive installations, digital challenges, wish-making activities, and integrated online and offline experiences. Over three days, the event recorded 19,231 interactions, engaged 7,574 participants, distributed 19,003 gifts, and generated 612,940 page views. Looking ahead, GERMAGIC plans to expand its AI-powered interactive experiences to more cities and retail channels, further strengthening its connection with consumers.
September 26, 2025 — GERMAGIC brought its brand promise of “Protection You Can Trust, Freedom to Explore, and Lasting Peace of Mind” to the “99 Ququna Festival.” Through a series of AI-powered interactive installations and on-site digital experiences, the brand helped create three days of carnival-style excitement. The event connected in-person experiences with online engagement, generating frequent interactions and user-created content while extending the campaign’s reach beyond its immediate audience.
Event Highlights at a Glance
• Nearly 20,000 interactions over three days, with 19,231 recorded in total.
• 7,574 participant interactions, with more than 7,000 attendees visiting the event or checking in at interactive stations.
• Nearly 20,000 gifts distributed, with 19,003 recorded.
• 612,940 cumulative visits to the event page.
• The AI installation zone generated a wealth of memes and personalized avatars. The snack and beverage interaction zones drew continuous queues, while the wishing pool kept the “Wish Gifts” flowing.
Event Highlights
AI-Powered Installations: Built around generative algorithms, the “Meme Generator” and “Avatar Studio” enabled participants to create content with a single tap on interactive terminals, then download and share their creations on-site—encouraging further distribution of user-generated content (UGC).
Immersive Interactive Trail: Snack and beverage stations were linked through a series of challenges. Participants could unlock gifts by completing tasks, creating a seamless experience of exploring, playing, photographing, and sharing.
The Wishing Pool: Centered on themes such as safer journeys and cleaner everyday living, the wishing pool invited participants to share their wishes. “Wish Gifts” were awarded through both on-site and online draws, enabling real-time distribution and social sharing.
AI Meets Interactive Terminals: Guided by the concept “Where There’s AI, There’s Fun,” AI was integrated into check-in, challenges, prize draws, and content creation, encouraging participants to stay longer and return for more.
A Two-Way Connection Between Consumers and the Brand
The GERMAGIC marketing lead commented: “At the 99 Ququna Festival, we combined AI-powered interactions with real-world experiences, allowing more consumers to take part in everyday practices of protection and care. The results show that technology can be engaging—and warm and human, too.”
Brand Promise in Everyday Scenarios
Protection You Can Trust: Promoting more informed everyday protection across a range of settings, including commuting, travel, the home, and pet care.
Freedom to Explore: With portable product designs and user-friendly experiences, GERMAGIC makes cleanliness and protection a natural part of travel and public spaces.
Lasting Peace of Mind: Continuously improving products and content to meet consumers’ needs for longer-lasting, more reliable, and more effortless protection.
Results and Next Steps
• The event established an effective cycle linking AI-powered interactive content, social sharing, and in-person experiences, generating substantial UGC and strengthening the brand’s consumer engagement assets.
• GERMAGIC plans to roll out its “AI-powered fun” concept across more cities and retail channels, partnering with supermarkets, chain retailers, and city events to organize pop-up tours and community co-creation activities—reinforcing its brand identity as both fun and useful.
About GERMAGIC
Originating in Hong Kong, GERMAGIC focuses on technology-enabled solutions that make everyday life safer and more reassuring. It offers portable, easy-to-use products and services designed for a variety of everyday scenarios. Guided by a research and design philosophy centered on science, effectiveness, and user-friendliness, GERMAGIC strives to make every use simpler, more convenient, and more reassuring.